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ICICI
RE-FUEL
OVERVIEW
Affluent individuals in their 50s, nearing retirement, seek to maintain their well-earned lifestyle, including club memberships and expensive hobbies. Aware of the financial challenges ahead, they are focused on strategic investments in FDs, equities, and more to secure their future. (This project was done in a brief given by VISCOMM Agency)
SERVICES
Campaign Design
Digital Collaterals
TOOLS
Adobe Illustrator
Figma
INTRODUCING RE-FUEL
The RE-FUEL Programme by ICICI BANK has sparked a conversation about journeys.
We shed light on the significance, relevance and beauty of journeys.
CUSTOMER INSIGHTS
DIGITAL CAMPAIGN
INSTAGRAM POSTS
INSTAGRAM STORIES
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